A few years ago, I met a couple guys at a tradeshow. They had monkeys on their shirts.

Sold.

Check it out: Howler Brothers makes limited run, high-quality clothing and goods that draw inspiration from the style and tradition of surfing and coastal sports, clothes you might wear when you’re hearing howler monkeys from your hut after a day seized.

In other words, they make clothes that look great AND that you can get dirty. Basically, what I’m saying is that if you wear HB, you might end up kayaking in Key West or drinking a ‘Bayou Billy’ on a yacht in Miami. This is one of my favorite shirts:

Next Wednesday, three random winners will be picked and notified via email. Join Howler Brothers and #HeedtheCall.

Gear package includes Pescador Shirt, Horizon Hybrid Shorts, Howler Classic T-Shirt, Howler X Mizu Water Bottle, and a Silver King Mesh-Back Hat.